About the UCDA: Mission
- Discover problematic points in communication that enterprises and other organizations direct at ordinary people, and improve them toward “easy to look at, easy to understand, and viral” communications.
- Establish a standard for understandability in communicating information.
- Improve enterprise-consumer relations, and contribute to their mutual benefit.
Purpose for Action
Focus on communications related to ordinary people’s lives and property, and help improve companies’ designs that deliver their information.